Victoria Rush
UX Design + Product Manager
The Challenge


VisiQuate is an analytic / design consultation firm based in Santa Rosa, CA / Huston, TX / Harrisburg, PA.

Clientele consisted of various companies ranging from Stanford Medical to Chevron.

The Challenge

The Challenge

Having been brought on initially as a Project Manager, I was quickly brought up-to-speed that the budding startup lacked a defined Art Department. In collaboration with the CCO and his team, I was able to work with Marketing to help to define their process.

First: Build the right team members internationally with a new horizontal org chart and reporting pipeline to enable an AGILE workflow.

Second: Define the goals of “the Project” and “the Process”.

The companies original premise was very clearly defined: Promote clean and easily digestible analytics to larger facing companies in a simplified and attractive manner; establish healthy communication internally and cross-functionally.

My Role

My Role

I gathered the companies available resources, and implemented a defined brand guideline, deliverable standards, and team org charts for internal planning.

As the manager of a group of four to six employees, my team acted as official product owners. I ran weekly update meetings to key stakeholders in Ukraine and Australia, all while ensuring my designers iterated at the needed rapid speed.

I led the team on all project directions, based on each customers feedback, ensuring decisions were well vetted, and maintaining a hands-on approach. My facilitated UX workshops covered everything from:

• Persona screening

• Immersive UX research

• Lean sprint planning

• Weekly I.D. + Design sprint planning

• Technical requirement specifications + tool setting with partners

• High fidelity UX prototype specs and build follow-up

Telcare - Diabetic Mobile Doctor App

Telcare - Diabetic Mobile Doctor App

As most of this project was unclear from the start, we needed to define our three personas and how to ensure that the application would not only be easy to use, but enticing enough to establish healthy habits.

Research showed that this particular demographic was notorious for their lack of self-care, and Telcare wanted to rectify this by placing a medical professional in the palm of user. With these key factors established, through the introduction of gamification I was able to develop a mental model where mini awards enticed the patient to revisit and engage with app. Using color theory we kept the layout clean, visually uncluttered, and approachable.

At the user’s home, we went through questionnaires, observed their repeat usage, and how often they engaged with their medical professional. Goals were set to help understand their condition ensuring their journey moved in a healthy direction. Most importantly, the mini-challenges when issued engaged the user, validating the teams early methodologies.