I majored in Graphic Design and Photography at the Academy of Art University in San Francisco. But it was my attention to detail through the eyes of the user that broadened my horizons to the world of UX.
I believe that exploring scenarios through empathetic planning, this leads to discovering and building inspiring product journeys. Through my professional expertise it’s clear that functional importance influences beautiful designs. UX has shown me the relationship between the product and user through moments of interaction. By accepting that the product we’re designing is not always for us, it should be something that we stand behind.
I balance by days with work and my family. When I am away from the time clock, I fill my time with personal creative endeavors, like snowboarding, letter pressing, and woodblock printing, the latter which garnered attention from local businesses in the Renegade Craft Fair circuit. This healthy balance has allowed me to keep a clear and healthy mind to focus fully on my professional projects.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. Through a double diamond method, I encourage my team to explore several iterations and refining on the few I feel merit further exploration. With trial and error, I see failure not as a fault, but as one of many solutions we can build and learn from.
Having managed teams ranging from four to ten; clients and cross departments, I get the most satisfaction when my team feels engaged. For me, managing isn’t about a single task, but rather, looking at the product in what it will become. It’s a way to design for the now with the intent on how it will connect to the flows yet to come. It’s corny, I know, but what can I say… I’m a nerd for UX.
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